5 essential & easy social media metrics you should be measuring right now

This post by Union Metrics Co-Founder Jenn Deering Davis originally appeared on the KISSmetrics Blog on April 2, 2012. So your company is now officially participating in social media. You’ve set up a Twitter account, a Facebook page, even a few Pinterest boards. You respond to customer questions, follow fans, post important news, and thank yourMore

Twitter and the election: Revisiting predictions

When the 2012 United States Republican presidential primaries and caucuses began back in January, we took a look at whether Twitter activity could be used as a predictor of the elections. We started tracking all tweets that mentioned any of a candidate’s Twitter accounts (personal and campaign) and based on the Twitter activity coming outMore

Golden Globes tweets reach 94 million Twitter users

The results are in – the Golden Globes were held last night and the Twitter traffic was off the charts! TweetReach, in partnership with mhCarter Consulting and the Hollywood Foreign Press Association, tracked and analyzed all of the tweets during the broadcast of the 69th annual awards show. We watched for all mentions of GoldenMore

Can Twitter activity predict the winner of the presidential primaries?

We often use TweetReach to track the success rates of TV shows and other major media events. We thought it would be interesting to analyze the tweets during last night’s Iowa Caucuses for the Republican nomination for President. As you know by now, former Massachusetts Governor Mitt Romney beat Rick Santorum by just a fewMore

This Week in Social Analytics #26

Welcome back to This Week in Social Analytics, our ongoing summary of some of our favorite posts from the past week in the world of measurement, analytics and social media. Enjoy! How to create social media metrics that matter Over at Mark Schaefer’s {grow} blog, Steve Goldner provides some concrete examples of how to obtainMore

This Week in Social Analytics #25

Hello again from This Week in Social Analytics, our ongoing summary of some of our favorite posts from the week in the world of measurement, analytics and social media. Enjoy! Flipping the Funnel: The Four Levels of Influence Tom Webster suggests that marketers have it backwards by focusing on influencers. Instead, perhaps we should payMore

This Week in Social Analytics #24

Welcome back to This Week in Social Analytics, our ongoing summary of some of our favorite posts from the past week in the world of measurement, analytics and social media. Enjoy! Half of all social media campaigns go unnoticed, says new report Jon Russell of The Next Web discusses data from a new Digital LifeMore

TakeFive with TweetReach – Michele Hinojosa

Welcome back to TakeFive with TweetReach, our ongoing interview series with notable members of the social media analytics and measurement community. This week we’re thrilled to welcome Michele Hinojosa, a self-confessed analytics geek and Director of Digital Analytics at Red Door Interactive. TweetReach: Welcome Michele! Let’s start with talking about how you got started withMore

This Week in Social Analytics #23

Hello again from This Week in Social Analytics, our ongoing summary of some of our favorite posts from the week in the world of measurement, analytics and social media. Enjoy! How brands can turn the art of social media scientific As she works with sports teams, leagues, athletes and corporate brands, Amy Martin of DigitalMore

This Week in Social Analytics #22

Welcome back to This Week in Social Analytics, our continuing round-up of some of our favorite posts on social analytics, measurement, Twitter and other items that caught our eye over the past week. Enjoy, and please let us know what you think. eMetrics 2011 NYC Take-aways Coming off last week’s eMetrics conference in New YorkMore