So, who won the Super Bowl ad race?

A 30-second commercial in this year’s Super Bowl – Super Bowl XLV – cost each advertiser approximately $3 million. $3 million is a lot of money to spend for 30 seconds of TV air time; that’s about $100,000 a second. But one of the reasons big brands are willing to spend that kind of cashMore

Using Twitter to predict Oscar winners, week 2

Last week, we posted the first round of our Oscar predictions. This week, we want to take things a step further with our analysis. First, here are updated results for this week’s tweet numbers. In this post, we’re going to focus on the Best Picture Race. We’ll come back to Best Actor and Best ActressMore

What’s your reach:exposure ratio?

No matter the size of your TweetReach report, the report’s reach to exposure ratio (R:E) can tell you a lot about the impact of your tweets. Whether you’ve measured 50 tweets or 50,000 tweets, you can use the ratio of reach to exposure to understand something about how those tweets have spread. The reach:exposure ratio*More

How Twitter watches TV, or the Golden Globes go gaga over Glee

On Sunday, January 16, 2011, we tracked tweets containing #goldenglobes and it told us a lot about how users watch TV together on Twitter. We thought we’d make it into a nice infographic. Click here to view the full size version of our 2011 Golden Globes infographic.

Should you run a TweetReach report or set up a Tracker?

We currently offer two TweetReach reporting formats – the individual snapshot report and the Tracker. One of our most frequently asked questions is when it’s appropriate to run an individual report and when it’s best to set up a Tracker. Depending on the type of data you’re analyzing, one of these two formats will betterMore

TweetReach 2010 holiday support hours

The TweetReach support elves will be around to answer all of your questions during the month of December. However, please allow them a little extra time to return your calls and emails on the following dates, as they might be stuffing themselves with holiday treats. Friday, December 17 – Sunday, December 19 Friday, December 24 - Sunday,More

New! Data Export for Trackers

We’re pleased to announce a new feature for our TweetReach Pro users: Tracker data export. Now you can dig into the numbers yourself to generate customized reports in Excel or, heck, even run a linear regression to see how strongly tweet volume influences exposure. If you’re running a Twitter contest, use it to export aMore

New TweetReach Pro Dashboard

We’ve added a shiny new dashboard to TweetReach Pro accounts! We’ve put our most powerful analysis tool, the Tracker, front and center to help Pro account holders get the most from TweetReach. Next time you log in to your TweetReach Pro account, you’ll see a new home page that displays your recent Trackers and snapshots reports, andMore

Find the tweets you want: How to search Twitter like a pro

If you weren’t able to make our How to Search Twitter Like a Pro webinar today, the slides are below. We covered the basics of Twitter search, advanced search operators, messy or unreliable search operators, Twitter search limitations, and our tips for how to get the best results from your Twitter search. Let us knowMore

How to search Twitter like a Pro webinar

Getting relevant, useful and actionable data from Twitter can be difficult. There are nearly 100 million tweets posted to Twitter every single day, and most of those are spam or simply irrelevant. Culling the mass of tweets down to the ones that matter to you –  tweets about your brand, promotion, competitor or client –More