The Week in Social #341

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social. 

Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics.

On influencers

Not sure where to start in looking for influencers that are right for your brand? Lilian Sue breaks it down in How to Scout Out the Best Influencers for Your Brand for Social Media Today.

You might not need to look that far, actually, as Alizah Asif Farooqi explains in The Influencer Under Your Nose for L2:

“By using its own employees as product promoters in its campaign, L’Occitane could have a unique selling point that also taps into the trends of female empowerment, gender equality, and diversity that appeal to millennial consumers. Additionally, by relying on its own employees, the brand can experiment for a digital boost minus the risks of traditional influencer marketing.”

And finally, we saved the most important thing for last: Influencers & Endorsement: A Legal Perspective for Brands from Darryl Taylor for We Are Social’s blog.

On everything else

If you’re asking Should B2B Marketers Be Using Instagram Stories? the answer is yes, and here’s a handy guide from Kate Fodera.

Platform updates

Every week we keep an eye on the latest platform updates and share the ones we think are the most relevant here.

This week:

Thanks, as always, for reading and we’ll see you back here next week!

Image source: The Found Animals Foundation