We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social.
Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics.
On influencers and data privacy
What should marketers try to do?
“Be aware of how you’re collecting data, how you’re storing it and where it’s located. Just the conversation around security and privacy has been so top-of-mind with recent data breaches. It’s not a ‘nice to have’—it’s a best practice, and it should be moving into 2019.”
Also from eMarketer, Blake Droesch looks at Influencers and Instagram Stories: A Perfect Marriage?
And in an interesting move in influencer marketing, Bia Bezamat shares how Diesel celebrates followers, and not influencers, with latest campaign (which still includes actually influencers who presumably were paid to participate in the campaign) for The Current Daily.
Every week we keep an eye on the latest platform updates and share the ones we think are the most relevant here.
- LinkedIn Launches its Own Variation of Live-Streaming Called ‘LinkedIn Live’ [Andrew Hutchinson for Social Media Today]
- LinkedIn Announces New Groups Features, Catering to Increased Group Engagement [Andrew Hutchinson for SMT]
- Instagram’s Bringing Direct Messages to Desktop [Andrew Hutchinson for SMT]
- Twitter testing new pop-up design for quickly viewing profile details on iOS [Chance Miller for 9To5Mac]
Thanks, as always, for reading and we’ll see you back here next week!
Image source: The Found Animals Foundation.