The Week in Social #338

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social. 

Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics.

On influencers and video marketing

A comprehensive guide is now available on How to Track the Elusive B2B Influencer from the Marketing Insider Group blog.

“With B2B influencers, it’s a composition vs reach story. While there certainly is an upper-echelon of recognizable B2B influencers – they speak at shows, they have blogs, they write books, and they do have relatively large followings — the real B2B influencers are those literally connected with the buyer’s journey. And, since people follow people similar to themselves, the audiences they create might be small but could be very powerfully connected. True influencers in the original sense of the word.”

And here are 6 High Performing Video Content Options for LinkedIn from Becky Brooks for Social Media Today.

“Follow Facebook feed best practices by creating video content that works in a sound-off, mobile environment. Leverage text to add context, and upload videos natively. Think about your company’s goals on LinkedIn and address them with video.”

Platform updates

Every week we keep an eye on the latest platform updates and share the ones we think are the most relevant here.

This week:

Pair the latter with Facebook Is Combining Aspects of Its Messaging Properties: What It Means for Advertisers and Users from Debra Aho Williamson and Jasmine Enberg for eMarketer for a good breakdown of why this will affect advertisers and users differently.

Thanks, as always, for reading and we’ll see you back here next week!

Image source: The Found Animals Foundation