The Week in Social #336

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social. 

Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics.

On social video strategy

Reduce, reuse, recycle. . .your Instagram Stories? Some brands see success, so consider testing out this strategy for your social content: ‘Efficient’: Publishers are recycling their Instagram efforts for Facebook Stories from Kerry Flynn for Digiday.

If you’re not sure if you should be using Instagram Stories or another platform entirely, check out Which Social Platform Is Right for Your Next Video Campaign? from Brian Carter for Convince & Convert 

And here’s How to Get More From Your Livestream After the Broadcast from Aaron Agius for the Content Marketing Institute’s blog.

Platform updates

Every week we keep an eye on the latest platform updates and share the ones we think are the most relevant here.

Thanks, as always, for reading and we’ll see you back here next week!


Image source: The Found Animals Foundation