How to ask for a bigger social media marketing budget

Last week we broke down how to plan your social strategy for this year on your 2018 numbers, and a lot of that work can also go towards asking for a bigger social media marketing budget this year if that’s something  you want for your brand.

Let’s get into it.

And as always, if you have have any questions or something we missed, you can find us on Twitter @UnionMetrics.

Back your asks up with numbers

Those 2018 numbers you put together to build your strategy can also show you where to invest any budget increases you get— and that makes them much more likely to get approved.

If you have no idea where to start in taking those numbers and applying them to your budget, consider dividing things up this way:

  • Paid spend: Ads, campaigns that will include boost posts across platforms, etc
  • Investments around organic content: Scheduling tools, analytics, anything like that
  • Supporting spend: Graphics, stock photos, anything you use to improve your content

Take out everything you need for necessities- we’d say analytics and graphics at least- then decide where everything that’s leftover will go, including where you’d specifically like to ask for more.

Use numbers from last year’s performance and some projections on this year’s to back up those asks.

Need help getting those numbers?

Let us know! You can always attend a demo on your schedule.


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