When’s the last time you looked at your brand’s crisis comms strategy? Was it more than a year ago? Did you inherit it from someone else that used to be on your team? Do you not have one at all? Any of these are good reasons to review and update your crisis strategy for the newMore

The Week in Social #337

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social.  Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics. On all things social strategy On important things, hereMore

Last week we broke down how to plan your social strategy for this year on your 2018 numbers, and a lot of that work can also go towards asking for a bigger social media marketing budget this year if that’s something  you want for your brand. Let’s get into it. And as always, if you haveMore

The Week in Social #336

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social.  Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics. On social video strategy Reduce, reuse, recycle. . .yourMore

Yes, in a perfect world we would have all finished our 2018 audits before the holidays, then returned to the office refreshed and renewed and ready to execute the daring-yet-practical strategies we built based on those audits. I don’t know about you, but I live in this actual world where the best laid plans, etc.More

The Week in Social #335

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social.  Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics. On Instagram and influencer marketing You know how our SocialMore

It’s everyone’s favorite week of the year: The first full week back at work after the holidays! To make things a little easier for you as you wade through your inbox and increasing calendar demands, we rounded up some of our best resources to help your team get organized and on track (even if yourMore

The Week in Social #334

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social.  Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics. On social media and privacy It’s a big concernMore

New year, new energy

Our Social Media Manager, Sarah A. Parker, likes to opine on all things social media from time to time, so we’ve given her space to do just that here on our blog. She’ll cover everything from the new and unusual to the outdated and annoying. Got something she missed our something you’d like her toMore