The seasonal beverage smackdown on Twitter

If you hate all things pumpkin spiced, then you’re glad we’re now well into December and the pumpkin spice fury has quieted as peppermint mochas and gingerbread lattes roll onto seasonal menus.

Hate or love it, there’s a huge conversation around all things pumpkin spice across the internet and of course on Twitter. And this conversation often centers around the ultimate pumpkin spice object: The Pumpkin Spice Latte (PSL) from Starbucks.

This year the PSL came out earlier than ever, on August 28th:

Actual fall in the northern hemisphere starts on the fall equinox—  which was nearly a month later on September 22nd. But the biggest spike in pumpkin spice conversation on Twitter was on the PSL’s debut day in August:

pumpkin spice tweets

The conversation only grows if you add in PSL-specific terms (this particular screenshot also highlights the difference between the pumpkin spice madness and the humble peppermint mocha):

pumpkin spice tweets II

But that’s just ONE holiday drink vs. 4 terms for the PSL, so what does the holiday-specific drink conversation look like? We’re so glad you asked! Since the PSL is born of Starbucks, we looked at the names for some of their other seasonal drinks: Peppermint Mocha, Gingerbread Latte, Eggnog Latte and this season’s newest introduction, the Juniper Latte.

holiday starbucks

This conversation is much smaller than the entire conversation around the PSL and it would probably reign supreme even if we added in their other two holiday offerings of the Caramel Brulée Latte and the Toasted White Chocolate Mocha.

It’s also interesting to note that the spike in conversation came in early November, with many tweeters posting caveats about usually waiting until later to enjoy such trappings of the holiday season, but since the drinks were out so was their festivity.

Maybe because the PSL came early this year?

In other seasonal beverage news that was personally disappointing to this author, they stopped offering the Holiday Spice Flat White and hundreds were disappointed, as highlighted in this notable tweet on the subject:

What’s your seasonal beverage of choice? Tell us about it on Twitter @UnionMetrics.

Happy holidays, friends!

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Photo by Kira auf der Heide on Unsplash