The Week in Social #330

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social. 

Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics.

On prepping for 2019

Learn from the mistakes of others: Relive the year’s 6 biggest brand fails — they carry important lessons for marketers from Peter Adams for Marketing Dive.

It’s the time of year when all of us try to predict the future! See what Rhiain Temple shared in Think Forward 2019: The Key Trends to Know from the We Are Social blog.

On influencers and Stories

Get the stats from Debra Aho Williamson for eMarketer: Marketing with Stories on Facebook, Instagram and Snapchat. Here’s a great takeaway from the report summary:

“Story creative isn’t as easy to execute as it looks, and the vertical format is still new for some marketers. For marketers with reach objectives, the feed may outperform.”

Stories stats eMarketer

Related to the above is a piece from Ross Benes also for eMarketer on how Some Instagram Stories Thrive from an Extended Shelf Life.

Similarly related is a summary of two studies in Mobile Marketer: Study: 93% of influencer campaigns use Instagram by Robert Williams.

Finally, here’s What B2B CMOs Need to Know About Successful Influencer Marketing by Lee Odden on the Top Rank Marketing blog.

Platform updates

Lots to cover this week since we took a holiday hiatus last week (so some of this is from before they holiday, but we’re including it as an ICYMI special):

Thank you, as always, for reading and we’ll be back again next week!

Image source: The Found Animals Foundation