We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social.
Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics.
On prepping for 2019
Learn from the mistakes of others: Relive the year’s 6 biggest brand fails — they carry important lessons for marketers from Peter Adams for Marketing Dive.
On influencers and Stories
Get the stats from Debra Aho Williamson for eMarketer: Marketing with Stories on Facebook, Instagram and Snapchat. Here’s a great takeaway from the report summary:
“Story creative isn’t as easy to execute as it looks, and the vertical format is still new for some marketers. For marketers with reach objectives, the feed may outperform.”
Related to the above is a piece from Ross Benes also for eMarketer on how Some Instagram Stories Thrive from an Extended Shelf Life.
Similarly related is a summary of two studies in Mobile Marketer: Study: 93% of influencer campaigns use Instagram by Robert Williams.
Finally, here’s What B2B CMOs Need to Know About Successful Influencer Marketing by Lee Odden on the Top Rank Marketing blog.
Lots to cover this week since we took a holiday hiatus last week (so some of this is from before they holiday, but we’re including it as an ICYMI special):
- Instagram is cracking down on services that sell ‘Likes’ and followers [Kurt Wagner for Recode]
- Instagram’s new profile designs emphasize users instead of their follower count [Dami Lee for The Verge]
- Instagram now lets you share Stories to a Close Friends list [Josh Constine for TechCrunch]
- Facebook Rolls Out News Feed Algorithm Update to Disincentivize Controversial Content [Andrew Hutchinson for Social Media Today]
- Facebook is finally rolling out its ‘how long do I spend on Facebook’ dashboard [Josh Constine for TechCrunch]
- Facebook’s Testing a New “Live Video Mode for Sellers” for Pages to Promote Products [Andrew Hutchinson for SMT]
- Twitter Seeks to De-Emphasize Follower Counts with New Update [Andrew Hutchinson for SMT]
- YouTube launches Stories feature for creators with 10K subscribers [Amy Gesenhues for Marketing Land]
Thank you, as always, for reading and we’ll be back again next week!
Image source: The Found Animals Foundation.