The Week in Social #328

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social. 

Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics.

All about influencers

Influencer marketing isn’t all sunshine and roses. Be sure you know The Risks of Influencers as highlighted by Alizah Farooqi from L2 Digital.

“Though these might seem like trivial tasks, influencer marketing can be a formidable tactic when trying to get ahead of an oversaturated social media setting. Mega influencers such as Sabbat don’t always rustle up the most engagement; smaller influencers can rack up significantly more interactions, according to Gartner L2’s intelligence report on social platforms.”

To emphasize the importance of engagement, here’s a great piece from Shane Barker for Jeff Bullas’s blog: How To Check If An Influencer Is Actually Influential

“Don’t fall into the trap of looking for influencers with a high number of followers. It doesn’t necessarily mean that the influencer is actually influential or that they can help you achieve your goals. Check their engagement rates, quality of engagement, quality of followers, and the other parameters discussed above before you collaborate with them.”

On data privacy and crisis management

It’s the planning time of year, and one of the best for reviewing your crisis management strategy. Pull yours out, gather your team and Don’t Be Scared, Be Prepared: How to Manage a Social Media Crisis, originally by Jay Baer and updated by Lauren Teague  for Convince & Convert. Because:

“The worst time to start planning for a crisis is when you’re in the middle of one.”

And the struggle is real when it comes to balancing personalized marketing with mounting consumer concerns around data privacy, which The New Era of Privacy covers from Evan Bakker for L2 Digital.

Platform updates

Every week we keep an eye on what’s new across social platforms and share the most relevant and interesting updates here.

This week:

Thanks for reading and we’ll see you again next week!


Image source: The Found Animals Foundation