The Week in Social #326

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social. 

Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics.

All about stats

eMarketer put out a social series this week, going over stats for different social platforms. Definitely worth a look to see if it matches the expectations you have for your audience in each place and the content strategy your brand is using there.

The Social Series: Who’s Using Instagram? by Rimma Kats. Spoiler alert: #ALotofPeople

“This year, 104.7 million people in the US—or 31.8% of the population—will use Instagram, a 13.1% increase from 2017, according to eMarketer estimates.”

IG stats 2018

You can also take a look at the stats on Facebook and Twitter.

Even more on Instagram

Related to stats: Instagram outshines Snapchat as teens’ preferred social media platform, Piper Jaffray says from Erica Sweeney for Marketing Dive.

And if your brand still isn’t sure where to get started with Instagram marketing, check out Expert Insights into How to Get Started with Instagram Marketing from Jeff Rum for Social Media Today. A good caveat?

“I don’t think Instagram is necessarily the right platform for every business, but more and more people are moving to Instagram as their main social media platform.”

Make sure you have a plan for managing your Instagram, a point person to do that managing, and a content queue before you get started.

Platform updates

Every week we keep an eye on what’s new across social platforms and share the most relevant and interesting updates here.

This week:

Thanks for reading and we’ll be back again next week!


Image source: The Found Animals Foundation