The Week in Social #324

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social. 

Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics.

On Instagram Stories (and other social vide0)

Wondering What’s next for Instagram Stories? Ryan Walker discusses for L2 Digital. (Spoiler alert: It’s “driving conversion.”)

If you’re a B2B brand wondering if you should bother investing resources into Instagram Stories, here’s What You Need to Know About Instagram Stories for B2B Marketing from Nick Nelson for Top Rank Marketing’s blog. 

As for your general social video strategy, Hila Shitrit Nissim breaks down what you can improve in the aptly named Social Video Strategy: How You Can Do Better for Spin Sucks.

On everything else

It’s already that time of year, so here’s How to make the most of influencer marketing this holiday season from Natalie Koltun for Mobile Marketer.

And after the holidays a new year is on the horizon, so here are 11 Facebook Updates You Need To Know for 2019 from Nathan Mendenhall for Social Media Today as you do your year-end planning.

Platform updates

Every week we keep an eye on what’s new across social platforms and share the most relevant and interesting updates here.

This week:

Thanks for reading and we’ll be back again next week!


Image source: The Found Animals Foundation