The Week in Social #323

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social. 

Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics.

On algorithms and content marketing

If you’re still trying to straighten out all of the different social media platform algorithms, check out 12 Tips on How to Work with Social Platform Algorithms to Maximize Performance from TJ Welsh for Social Media Today.

Is your content missing something? If Your Content Doesn’t Have This, the Majority Won’t Trust It [Research] writes Ann Gynn for the Content Marketing Institute’s blog. (Spoiler alert: It’s data.)

On influencers

Brand-safety and influencer marketing don’t always match up. Ilyse Liffreing breaks it down in Brand-safety concerns are making influencer marketing more expensive for Digiday.

And if your brand is tapping influencers to take over your Instagram Stories, Jessica Shirling writes on Instagram Stories and Influencer Marketing: What Brands Need to Know for We Are Social’s blog.

Platform updates

Every week we keep an eye on what’s new across social platforms and share the most relevant and interesting updates here.

This week:

Thanks for reading and we’ll be back again next week!


Image source: The Found Animals Foundation