We’ve been keeping an eye out for our favorite spoopy and creepy campaigns this year to see what we can learn from them. Got a good one we missed? Tell us about it on Twitter @UnionMetrics. Starbucks Witches Brew Frappuccino First came the Unicorn Frappuccino and Instagram embraced its colorful swirls. Now Starbucks is backMore

The Week in Social #326

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social.  Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics. All about stats eMarketer put out a social seriesMore

As we head into the final months of 2018, it’s time to start planning for 2019— and that includes events! Here are the conferences we’re looking forward to next year. Got any on your calendar yet? How about one we missed? Tell us about it on Twitter @UnionMetrics. Ragan’s Social Media Conference for PR, Marketing andMore

The Week in Social #325

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social.  Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics. On all things Instagram Wary of working with influencersMore

When not to use analytics

No, it’s not opposite day. Although we obviously love and advocate for analytics and all of the things they can do for your brand, there are some times where it’s better not to tap into analytics. Let’s break it down. And as always, if you’ve got questions, comments or concerns you can find us onMore

Elon Musk made a very expensive tweet recently. Am considering taking Tesla private at $420. Funding secured. — Elon Musk (@elonmusk) August 7, 2018 In case you missed this particular kerfuffle, you can catch up on the full timeline from PR Week here. This particular tweet was preceded by some other unfortunate tweets from Musk,More

The Week in Social #324

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social.  Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics. On Instagram Stories (and other social vide0) Wondering What’s nextMore

On Tuesday the TrendKite team wrapped up the #PRSAICON 2018 conference in Austin, Texas. We thought we’d share some of our favorite highlights. Got questions or something we missed? Tell us about it on Twitter! Big ideas Several themes came up over and over again, one of which was having purpose in your work, particularlyMore

Hi Friends! It’s Betsy, from office hours here with a guest post. And let me tell you how fun it is to attend a Union Metrics Demo: Very. Why Well my friend, as you may have noticed, we’ve been busy updating our products and subscription offerings. You can find more detail on our current plan structureMore

The Week in Social #323

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social.  Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics. On algorithms and content marketing If you’re still tryingMore