We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social.
Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics.
If you’re a brand with an influencer marketing program, consider When to Go Steady With Influencers from Alizah Farooqi for L2.
“One-off influencer partnerships are a great way for brands to test new waters with their consumers. For bigger brands like Nordstrom, committing to one influencer is not only more feasible, but also potentially more fruitful in the long term.”
Don’t have a lot of resources for your influencer marketing? Here’s How to make a big impact with a small influencer marketing budget from Dan Bagby for Marketing Land.
On everything else
A useful thing to keep in your social media marketing bag of tricks: The Secret Instagram Feature Hidden in IGTV Video from Zoetica Media.
The latest platform updates
Every week we keep an eye on what’s new across social platforms and share the most relevant and interesting updates here.
- Facebook Will Now Allow Pages to Join Facebook Groups [Andrew Hutchinson for Social Media Today]
- Facebook Stories Ads now available to all advertisers [Amy Gesenhues for Marketing Land]
- Twitter looks to crowdsource content policies [Amy Gesenhues for Marketing Land]
Thanks for reading and we’ll be back again next week!
Image source: The Found Animals Foundation.