We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social.
Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics.
All about video
And from Facebook themselves, you can learn How People Are Watching Video and What This Means for Advertisers by Maria Smith.
On everything else
Data nerds, here’s what you’ve been dreaming about when it comes to Facebook content: We Analyzed 5,860,631,392 Articles From 64 Countries. Here’s What Facebook Loves! from Neil Patel.
Here’s something from Karen Lee for L2 Digital: Influencers Aren’t Publicists. Be sure you’re leveraging influencers your brand is working with for more than just awareness-boosting:
“[Influencers] can also be useful further down the purchase funnel. Influencers can quickly build social content, such as ephemeral Instagram Stories, and brands can use them to drive additional traffic to their sites without having to jump through the hoops of a media agency or standard campaign process.”
The latest platform updates
Every week we keep an eye on what’s new across social platforms and share the most relevant and interesting updates here.
- Instagram steps up authentication for users with large audiences [Robert Williams for Mobile Marketer]
- Twitter’s Testing a New Layout for Replies, Focused on Improving Engagement [Andrew Hutchinson for SMT]
- Twitter is testing a major redesign of its desktop website — take a look [Kif Leswing for Business Insider]
- Instagram is building a standalone app for shopping [Casey Newton for The Verge]
Thanks for reading and we’ll be back after a brief break next week!
Image source: The Found Animals Foundation.