How to tell impactful stories with social-powered PR

If you’re a regular reader of our blog then you know how important social media is; for smaller brands it can even be most of your PR strategy.

Union Metrics co-founder- and now Head of Social Customer Experience at TrendKite- Jenn Deering Davis spoke on the power of social media when it comes to PR in a webinar yesterday.

You can find the full recording on-demand here, but we thought we’d share a few highlights on the blog as well, including key live-tweets from @TrendKite.

Something we’ve discussed on the blog before is the important of knowing your audience (and what to do when your audience isn’t who you expect them to be).

Your social and content strategies will be closely tied to your PR strategy; none of that can stand alone anymore.

It’s hard to stand out when there is SO MUCH OUT THERE.

Social-powered PR is just one component of Digital PR, which is the intersection of traditional PR practices with everything digital marketing. It’s everything a modern communications professional is responsible for, from coordinating influencer and content marketing to keeping in mind the importance of SEO,  social strategy, and so much more.

So we want to know: What challenges are you facing?

  1. Where does social media live in your organization?
  2. What are the main reasons your brand uses social media?
  3. How aligned is your PR/communications strategy with your social strategy?
  4. What challenges are you currently facing around social?

Tell us your answers on Twitter, either at @TrendKite or @UnionMetrics.

If we know what challenges you’re facing, we can help solve them! Not just in our products but here on the blog, too.


Photo by rawpixel on Unsplash