There are two things you may or may not be familiar with, reader: Supreme, a cult streetwear brand, and Farmland, a pork producer.
What happened next may or may not surprise you: Supreme released a hat with a logo that bears striking resemblance to that of Farmland’s. But rather than get litigious, Farmland decided to have some fun with it:
— Farmland Foods (@FarmlandFoods) August 24, 2018
There’s even a full Instagram lookbook that’s as magical as you can imagine, with grumpy farmers all decked out in streetwear.
And the campaign (done with help from agency Doner) is paying off in engagement, with their usual 10 interactions per post jumping up to thousands of likes and retweets and hundreds of replies.
That’s a hearty helping of brand awareness along with some feel-good news in a world that often feels far too empty of it.