The Week in Social #322

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social.  Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics. On influencers If you’re a brand with an influencerMore

We’ve been talking about Digital PR here on the blog for a while now, but October 7-9th is your chance to talk to us about it in person at the PRSA International Conference (#PRSAICON), happening here in our very own Austin, Texas. If you’re a customer and you’re already registered (or just local) let usMore

If you’re a regular reader of our blog then you know how important social media is; for smaller brands it can even be most of your PR strategy. Union Metrics co-founder- and now Head of Social Customer Experience at TrendKite- Jenn Deering Davis spoke on the power of social media when it comes to PR in aMore

The Week in Social #321

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social.  Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics. Everything creative If you want to get more creativeMore

We’ve written about how to use Superzoom in Instagram Stories before, but we thought we’d quickly highlight that they’ve switched up the available Superzoom settings to some new and fun things you can play with instead of the original four choices: Hearts Paparazzi Fire Nope Bummer Surprise TV show Beats Dramatic Bounce Test out the onesMore

Mark your calendars for Tuesday, September 25th because Union Metrics Co-Founder Jenn Deering Davis will be on the next TrendKite webinar discussing how you can tell impactful stories with social-powered PR. What’s on the agenda? Grow your brand: Track effective social engagement metrics and reach your audience Increase your reach: Create meaningful content to spread your brand’sMore

Here’s a frustrating scenario: You’ve put a ton of work into understanding the target audience for your brand and tailoring your content for that audience. Then you start publishing that content and launching campaigns around that content, but when the results come in, it turns out an entirely different audience is consuming that content. MaybeMore

When social media is your PR

Here’s a good question: How does earned media and PR fit into your strategy when you don’t have a big team or a big budget? As Tiffaney Fox Quintana said in TrendKite’s Rebuild Consumers’ Trust: The Rise of Digital PR webinar: “Everything social is PR these days.” Sometimes social media is all the PR you have the resources for.More

A Supreme brand move

There are two things you may or may not be familiar with, reader: Supreme, a cult streetwear brand, and Farmland, a pork producer. What happened next may or may not surprise you: Supreme released a hat with a logo that bears striking resemblance to that of Farmland’s. But rather than get litigious, Farmland decided toMore

Week in Social #320

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social.  Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics. All about video If your Facebook video strategy needsMore