The Week in Social #317

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social. 

Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics.

On influencer marketing

Get the perspective: An influencer’s perspective on influencer marketing from Kerin Norton for SHIFT Communications.

On crisis comms

We so often discuss the crisis comms failures, that it’s refreshing to see one done well: 3 Lessons for Communicators From Alaska Airlines’ Crisis Response from Hayley Jennings for PR News.

All about Stories

If you do a lot of advertising on the Facebook News Feed, this is definitely worth a read: With news-feed user growth slowing, Facebook revs its pitch for Instagram Stories from Seb Joseph for Digiday.

And you can dig into more detail- including numbers- with Facebook’s Story Problem — and Opportunity from Ben Thompson for Stratechery.

The latest platform updates

Every week we keep an eye on what’s new across social platforms and share the most relevant and interesting updates here.

This week:

Thanks for reading and we’ll see you again next week!


Image source: The Found Animals Foundation