We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social.
Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics.
On influencer marketing
Get the perspective: An influencer’s perspective on influencer marketing from Kerin Norton for SHIFT Communications.
On crisis comms
We so often discuss the crisis comms failures, that it’s refreshing to see one done well: 3 Lessons for Communicators From Alaska Airlines’ Crisis Response from Hayley Jennings for PR News.
All about Stories
If you do a lot of advertising on the Facebook News Feed, this is definitely worth a read: With news-feed user growth slowing, Facebook revs its pitch for Instagram Stories from Seb Joseph for Digiday.
The latest platform updates
Every week we keep an eye on what’s new across social platforms and share the most relevant and interesting updates here.
- Instagram Adds Private Polls to Direct Messages [Andrew Hutchinson for Social Media Today]
- Facebook helps brands turn still image ads into direct-response videos [Erica Sweeney for Marketing Dive] plus Facebook’s own blog post on this
Thanks for reading and we’ll see you again next week!
Image source: The Found Animals Foundation.