The Week in Social #315

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social. 

Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics.

On content and influencers

Fraud is a rising problem in influencer marketing, so Influencer marketing platforms are making fraud ‘very obvious’ for brands to identify, as Kerry Flynn writes for Digiday.

Need a quick dive into IGTV? Here’s What Content Creators and Brands Need to Know About IGTV from Emily Farlow for SHIFT Comms.

The Ugly and Beautiful Truth About Content Audits from Bernie Borges for Social Media Today covers just about everything you need to know in order to kick off an in-depth content audit.

On contests and regulation

File under “Important Things”: 3 Takeaways for Communicators From U.S. Sen. Warner’s Paper on Social Media Regulation from Justin Joffe for PR News.

If you want to run an Instagram contest, be sure you know How to Play by the Rules with Instagram Contests (Including Examples) from Dana Kilroy for SMT.

On video

How much video have you watched today? U.S. adults now spend nearly 6 hours per day watching video as Sarah Perez reports for TechCrunch:

“Beyond video, Nielsen’s report also examines social media adoption. It found adults are spending an average of 45 minutes per day on social media, with the majority of that time on smartphones.

The social networks are clearly clued in to the draw of video, and have optimized for it. The new research also indicates that 64 percent of adult smartphone users who watch video on social networking sites and apps do so at least once per day. That figure is up to 72 percent for the youngest adults (18-34), Nielsen says.”


The latest platform updates

Every week we keep an eye on what’s new across social platforms and share the most relevant and interesting updates here.

This week:

Thanks for reading and have a great weekend!

Image source: The Found Animals Foundation