Summer is winding down (at least we hear it does that in places outside of Texas) and kids are heading back to school soon, so we rounded up some of our favorite back-to-school campaigns to talk about what makes them work and what other brands can learn from them. Got questions or something we missed?More

It used to be that sending out a press release was the whole conversation; ship it and the story formed around it. Brands and those who were in charge of their messaging were in control of the story from beginning to end. The press release was the end of the conversation. Now sending out aMore

The best way to find out how your customers feel about something? Ask them. Target has made this a slightly more exciting and exclusive process by using a secret app to do it. From The Current Daily: “Studio Connect, as the app is called, was first developed back in 2016, but is only accessible throughMore

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social.  Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics. On content and influencers Fraud is a rising problemMore

Our Social Media Manager, Sarah A. Parker, likes to opine on all things social media from time to time, so we’ve given her space to do just that here on our blog. She’ll cover everything from the new and unusual to the outdated and annoying. Got something she missed our something you’d like her toMore