The Week in Social #314

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social. 

We’re going to try to keep it short and sweet this week for the U.S. holiday, but we still wanted to keep you on track with the latest platform updates because there are a lot of them.

Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics.

A little bit of everything

Not sure where to start with Instagram’s new IGTV? Stanley Meytin breaks it all down in A Guide to IGTV – How to Post, What to Post and Tips to Help Maximize Your Efforts for Social Media Today.

What’s important in an influencer? Marketers are smart: 96% of marketers put ‘quality of followers’ at the top of influencer checklists, study finds from Erica Sweeney for Marketing Dive.

And if your brand is looking to add live video to your video strategy, here’s How To: Master Facebook and Instagram Live from Christina Sirabella for Likeable Media’s blog.

Platform updates

Every week we keep an eye on what’s new across social platforms and share the most relevant updates here.

This week:

Thanks for reading and we’ll see you again next week!

Image source: The Found Animals Foundation