The Week in Social #313

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social. 

Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics.

All about storytelling and content marketing

Telling a good story is one of the best ways to break through the noise, especially on social media. For inspiration, check out 3 Powerful Brand Storytelling Lessons for Social Media Marketers from Carrie Kerpen for Likeable Media’s blog.

And in a classic case of “what not to do”, Econsultancy wisely asks What can we learn from bad marketing copy? via Nikki Gilliland.

All about Instagram

Not sure where to start with Instagram highlights? Liz Jostes breaks it down in Creating Instagram Highlights for your Instagram Business Account for Eli Rose Social Media.

Ask Them Anything: About Instagram’s new questions sticker feature in Stories, from Ayla DeConti for L2. Here’s how it’s good for brands:

“The format of the questions feature is well suited to this type of marketing because it allows brands to answer questions from followers and share product images simultaneously. In this case, Aritzia made the most of the format by including shoppable photos as the background, encouraging users to purchase their suggested outfits.”

And in case you were wondering about the state of influencer marketing on Instagram, Instagram Leads as a Global Platform for Influencer Marketing via eMarketer.

Influencer marketing stats globally

All about brand strategy

If you read one thing this week, make it Why Ignoring Earned Media Today is Detrimental for Tomorrow from Gini Dietrich for Spin Sucks.

“There will be no credible and third-party validation of your owned media without earned media.”

Finally, here’s how you can start Activating B2B influencers across earned, owned, shared & paid media from Michael Brito for Marketing Land.

Platform updates

Every week we keep an eye on what’s new across social platforms and share the most relevant updates here.

This week:

Thanks for reading and we’ll be back again next week!

Image source: The Found Animals Foundation