We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social.
Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics.
All about storytelling and content marketing
Telling a good story is one of the best ways to break through the noise, especially on social media. For inspiration, check out 3 Powerful Brand Storytelling Lessons for Social Media Marketers from Carrie Kerpen for Likeable Media’s blog.
All about Instagram
Not sure where to start with Instagram highlights? Liz Jostes breaks it down in Creating Instagram Highlights for your Instagram Business Account for Eli Rose Social Media.
All about brand strategy
If you read one thing this week, make it Why Ignoring Earned Media Today is Detrimental for Tomorrow from Gini Dietrich for Spin Sucks.
“There will be no credible and third-party validation of your owned media without earned media.”
Finally, here’s how you can start Activating B2B influencers across earned, owned, shared & paid media from Michael Brito for Marketing Land.
Every week we keep an eye on what’s new across social platforms and share the most relevant updates here.
- How Users Help Shape Facebook [Facebook, or you can read the SMT version here]
- Facebook Adds Option to Merge Instagram Contacts into Messenger [Andrew Hutchinson for SMT]
- Instagram’s Adding ‘Reactions’ Style Quick-Response Emojis to Instagram Stories [Andrew Hutchinson for SMT]
- Instagram adds AIM-like status indicators to show when your friends are online to DM [Chaim Gartenberg for The Verge]
Thanks for reading and we’ll be back again next week!
Image source: The Found Animals Foundation.