The Week in Social #312

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social. 

Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics.

On video marketing

Feeling fresh out of fresh ideas for your Instagram Stories? Check out these Creative Instagram Stories Tips, Tricks, and Tools from Laura Petrolino for Spin Sucks.

Curious about the state of all that live video? Remie Arena covers it for eMarketer in Live Video Streaming Continues to Gain Steam:

“More than half of live streaming video viewers are watching content via social platforms—outdistancing a TV network site or app (34%) or pay a TV service (21%) by a significant margin.”

Live streaming stats

On everything else

Wondering what your brand can do with polls? Nick Nelson covers The Power of Social Media Polls: The Drill-Down on 3 Platforms + 5 General Best Practices on the Top Rank Marketing blog.

Did you know there are features to make your life easier on Facebook re: messages? Liz Jostes wrote up a great guide on the Eli Rose blog: Facebook Business Page Messaging Features

Finally, here are 21 Things to Do (or Not Do) After a Social Media Algorithm Change from Ann Gynn for the Content Marketing Institute.

Platform updates

Every week we keep an eye on what’s new across social platforms and share the most relevant updates here.

This week:

Thank you for reading and have a fantastic weekend!


Image source: The Found Animals Foundation