Whether you’re new to the social game or just wanting to take a step back to refocus your brand’s approach, it’s not a bad idea to reconsider where your energy is going. Got a question or something we missed? Find us on Twitter @UnionMetrics. The most important question to ask Are you focusing your resourcesMore

A new day, a new Instagram feature— at least it feels that way sometimes! We keep up with all of the latest Instagram features so you don’t have to. Got questions or something we missed? Find us on Twitter @UnionMetrics. What’s new Just last week Instagram introduced a new “Questions” sticker in Stories, similar toMore

Adidas calls to the new school- social media influencers- using a decidedly old-school method: Billboards and painting on buildings. The Current Daily broke down the campaign: “Each billboard references the influencer’s social media handle and a message directly related to their personal lives that they have shared on social media, with a call to actionMore

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social.  Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics. On video marketing Feeling fresh out of fresh ideasMore

New feature time! We’ve just released our new custom insights and alerts. Monitor interesting moments and important changes in metrics with our new Tracker insights, and receive email alerts so you’re notified as soon as something happens. Our system automatically generates a number of insights for your Trackers when it spots something important. For example, if you gainMore

We understand that you probably have some questions about our recent announcement that we- along with influencer marketing company Insightpool- are merging with PR analytics pros TrendKite. We’ve rounded up the questions we thought would be the most frequently asked into this post, but please reach out if you have any other questions. You canMore

Just in case Instagram Stories- including Live Stories- wasn’t enough for you and your brand, Instagram recently launched IGTV. Whether you’ve been glued to your smartphone screen trying to catch up on all the latest IGTV posts from your favorite Instagram influencers and fellow brands, or you haven’t even had time to figure out what exactlyMore

Ah, summer love. Warm nights and cold, refreshing drinks from a fast food chain. Right? That’s what Wendy’s is angling for in their new, very original campaign. From Mobile Marketer: “Wendy’s is promoting its summer beverages by publishing romance stories on Wattpad, the social network for authors and readers that reaches 65 million users a month, AdweekMore

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social.  We’re going to try to keep it short and sweet this week for the U.S. holiday, but we still wanted to keep you on track with theMore

A heads up that our offices will be closed for Independence Day, so if you have any questions, please allow us a little extra time to return your calls and emails tomorrow (that’s Wednesday, July 4th). We’ll be back to normal support hours Thursday, July 5th! If you do need anything, you can get in touch with us inMore