NEW! Tracker alerts and custom insights

New feature time! We’ve just released our new custom insights and alerts.

Monitor interesting moments and important changes in metrics with our new Tracker insights, and receive email alerts so you’re notified as soon as something happens.

Our system automatically generates a number of insights for your Trackers when it spots something important. For example, if you gain or lose more followers than is typical for your account, we’ll flag that. Or we’ll let you know if a hashtag results in higher-than-normal impressions. Use these insights to dig into what you’re doing well – or what you could improve – and use this to inform your social strategy moving forward. You can even set up alerts for topic Trackers, as well as for your competitors and influencers, so you can be the first to know what’s going on in your part of the social universe.

You can now also create additional insights customized to your reporting needs. Want to know when someone with 100,000 followers mentions your brand? Need to know when conversation volume spikes to stay on top of a potential crisis before it escalates? You got it! Adjust the types and thresholds of the insights we’re monitoring to be sure you’re getting exactly the information you need, when you need it.

Insights help you identify:

  • Better times to post
  • Increases in conversation activity
  • When something is trending (or about to)
  • When an influencer engages
  • High engagement rates

And most importantly, you can now set up email alerts to notify you as soon as something interesting happens. Never miss another important moment again.

Twitter Profile InsightsThere’s more on how insights work and how to customize yours here. Please let us know if you have any questions!