As we near the 50th anniversary of the Apollo Program- and a public surge of interest in space exploration as a trip to Mars becomes more realistic- NASA is working with Samsung to give the public a taste of what it’s like to embark on a mission to the moon in “A Moon for All Mankind”.
From Marketing Dive:
“To recreate a realistic moon mission, Samsung collaborated with the team working on the Active Response Gravity Offload System, which trains astronauts to function in low-gravity environments, at NASA’s Johnson Space Center in Houston.”
How, exactly does it work? The “immersive, 4D lunar gravity virtual reality (VR) experience. . .uses the Samsung Galaxy S9+ smartphone and Oculus-powered Gear VR headset” and the public can check it out in NYC through next summer.
VR isn’t ubiquitous just yet and this is a very cool way to introduce more of the public to it, especially around an experience very few living people have had.
The timing around the Apollo anniversary makes it a more meaningful experience than just showing off new tech, and it’s a smart way for Samsung to generate more interest in the other VR projects they’ve kicked off, including some sports and entertainment ventures last year.
Overall, this is a fun, creative campaign that taps into Samsung’s technology in a smart way and ties it to a bigger cultural experience at the right time.