Digital PR webinar: Now on-demand

Miss yesterday’s webinar on Digital PR? Now you can watch it on-demand here.

What did we talk about? Here’s what was on the official agenda:

  • It’s time to do social for PR right: Target influencers and measure full social impact to create authentic relationships with your customers and media contacts
  • Scale marketing intelligently: Use the learnings from digital PR (SEO impact, social shares, web traffic, etc.) to fuel the rest of your marketing decisions
  • Measure total impact: Use end-to-end PR technology to measure your success by leveraging the metrics that are transforming marketing & earned media

And here are some takeaways from attendees on Twitter:

Wait, back up, what is Digital PR?

Digital PR leverages trust across the media mix, using AI-powered media analytics and journalist outreach, social analytics and influencer management. Three leading organizations are merging to deliver an intelligent, digital-first solution for Marketing and Communications professionals (that’s us, TrendKite and Insightpool!).

Why do I need Digital PR?

There’s a crisis of trust as consumers tune out and block paid media and question the transparency and credibility of owned media. Despite concern about “fake news”, earned media created by journalists and influencers is one of the few areas where trust is not eroding, because third-party validation brings credibility.

So go ahead and get into the details on your schedule.

And as always, you can find us @UnionMetrics with any questions!


Photo by Alejandro Escamilla on Unsplash