Digital PR: Marketing’s New Superpower

Since the dawn of digital, marketers have been able to prove ROI in nearly every channel except for one: PR.

Join us to see how- fueled by Digital PR tech- it’s finally possible to measure, manage and expand PR’s impact on the entire marketing mix.

What is Digital PR?

Digital PR leverages trust across the media mix, using AI-powered media analytics and journalist outreach, social analytics and influencer management. Three leading organizations are merging to deliver an intelligent, digital-first solution for Marketing and Communications professionals (that’s us, TrendKite and Insightpool!).

Why Digital PR?

There’s a crisis of trust as consumers tune out and block paid media and question the transparency and credibility of owned media. Despite concern about “fake news”, earned media created by journalists and influencers is one of the few areas where trust is not eroding, because third-party validation brings credibility.

We’re diving into it all in a webinar on Tuesday, July 24th at 12pm CT:

  • It’s time to do social for PR right: Target influencers and measure full social impact to create authentic relationships with your customers and media contacts
  • Scale marketing intelligently: Use the learnings from digital PR (SEO impact, social shares, web traffic, etc.) to fuel the rest of your marketing decisions
  • Measure total impact: Use end-to-end PR technology to measure your success by leveraging the metrics that are transforming marketing & earned media

Get all the details and register here.

And as always, you can find us @UnionMetrics with any questions!


Photo by Alejandro Escamilla on Unsplash