We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social.
Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics.
Not compliment yet? Here are 11 Post GDPR Tips to Help Compliance, Conversion Optimization and Sanity from Bob Carver for Social Media Today.
On trying new things
There’s been a lot of buzz around using Facebook Groups to get around the dropping organic reach on the News Feed, so The Question on Many Marketers’ Minds: Should My Brand Start a Facebook Group? Nick Nelson walks through it on the Top Rank Marketing blog.
The bottom line?
“. . .these spaces are really more about fostering and evolving engagement within your customer base as opposed to rapidly growing that base. And given the time and effort required to get it right, some brands might not find the payoff worthwhile.”
Likewise, podcasts are hot right now and a lot of brands are considering launching one. So what’s The Most Important Question to Ask Before Launching a Podcast? Jay Acunzo breaks it down on the Content Marketing Institute’s blog. (Spoiler alert: You need a good host before just about anything else.)
Also from the CMI blog, your brand might want to explore How to Use Documentary Filmmaking Techniques to Craft Memorable Content to shake up your content marketing a little, via Denise Roberts McKee.
If you like looking at the numbers behind a trend, good news: 10 Things Marketers Need to Know About Instagram Stories from Lindsay Cosner shares some stats from Instagram themselves on Likeable Media’s blog.
“People said that they look at Instagram Stories to connect with brands they like, discover new products that are relevant to them, access tutorials on products they like or own, and find deals or special offers on brands they like. This year an impressive 69 percent of Americans use at least one social media site. A majority of these social media users report joining the sites to stay in touch with family and friends. However, Stories appears to be a place where users are seeking out branded content, offers, and product features.”
But only half of brands create a story in a given month.
The latest platform updates
Every week we keep an eye on the latest platform updates and share the ones we think are most relevant to our audience here.
- Instagram Rolls Out ‘@Mention Sharing’, a New Way Share Stories Content [Andrew Hutchinson for SMT]
- Instagram adds shopping tags directly into Stories [Taylor Hatmaker for TechCrunch]
- How Facebook’s new 3D photos work [Devin Coldewey for TechCrunch]
- Facebook launches ‘Memories,’ a new home for reminiscing [Sarah Perez for TechCrunch]
- Facebook demands advertisers have consent for email/phone targeting [Josh Constine for TechCrunch]
- See What’s Happening! [on Twitter] [Keith Coleman for the Twitter blog]
Thanks for reading and have a great weekend!
Image source: The Found Animals Foundation.