We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social.
Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics.
All about Instagram’s algorithm
The mysterious Instagram algorithm is now less mysterious, since they invited a group of journalists to their office to get a breakdown on how it actually works. You can read about it from Josh Constine for TechCrunch in How Instagram’s algorithm works and/or from Andrew Hutchinson for Social Media Today in Instagram Explains How Its Algorithm Works in New Briefing.
Influencers are so hot right now. Here’s How to Make Micro-Influencers Part of Your Communications Mix from Anne Deanovic for Spin Sucks.
There are a lot of bad business podcasts. If you’re thinking of launching one for your brand, here’s The Business Podcast Primer: The Right Way to Do What Is So Often Wrong from Peter Altschuler for Marketing Profs.
If you’re a B2B brand not sure where to start with video- or needing to reorient your video marketing strategy- see How to Select the Right Type of Video for Your B2B Marketing Goals from Anne Leuman on the Top Rank Marketing blog.
The latest platform updates
Every week we keep an eye on all of the latest platform updates and share the ones we think are the most relevant here.
- Facebook Adds New Music Options for Videos, Including ‘Lip Synch Live’ [Andrew Hutchinson for SMT]
- Facebook Tests New Way to Cross Post Content from Instagram [Andrew Hutchinson for SMT]
- Instagram Could Soon Allow Users to Post Long-Form Video [Benjamin Mullin for The Wall Street Journal]
- Instagram plans to launch Snapchat Discover-style video hub [Josh Constine for TechCrunch]
Thanks for reading and have a fantastic weekend!
Image source: The Found Animals Foundation.