The Week in Social #307

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social. 

Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics.

On content marketing

Somehow it’s already June (?!) so we’re looking at the Factors Shaping Content Marketing Halfway Through the Year in this great writeup from Mark Thomson for Spin Sucks.

And here’s Why user-generated content can be a key differentiator for brand marketers from Blake Cahill for Econsultancy’s blog.

On everything else

You know you’re not supposed to buy followers, but what could it really hurt right? Here’s why it’s a waste of your money, in a first-person perspective from Mel Hennigar for SHIFT Communications: I bought 750 Instagram followers so you don’t have to.

Spoiler alert: If you buy bots, you’re going to lose those followers as Instagram and other platforms crack down on bot accounts and delete them. (Plus, they’ll tank your engagement rate.)

Can’t convince the brass to jump into influencer marketing? Here’s How to use influencer marketing to meet your company’s goals from Megan Krause for Marketing Land.

And in this week’s important things, GDPR Is Already Here: A Simple Marketing Guide for Compliance from Kay Kienast  for MarketingProfs. 

The latest platform updates

Every week we keep up with the latest platform updates and share the most relevant ones here. This week:

Thanks for reading and we’ll be back again next week!

Image source: The Found Animals Foundation