We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social.
Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics.
On Instagram strategy
On influencer marketing
Don’t think influencer marketing is just for B2C companies. 2018: The year of influencer marketing for B2B brands from Michael Brito for Marketing Land breaks down how B2B companies can and should pursue influencer marketing strategies.
Not sure how to measure an influencer marketing campaign or partnership? Nikki Gilliland discusses Influencer marketing & measurement: Three things to consider for Econsultancy’s blog.
The best influencer partnerships aren’t one-offs though; they’re relationships build over time with someone who truly understands your brand and products. Debbie Friez discusses how in Building Better Influencer Relationships: 7 Cues Marketers Can Take from Sales for the Top Rank Marketing blog.
The latest platform updates
We spend every week keeping up with the latest platform updates and share the ones we think are most relevant here.
- Facebook tests influencer search engine for marketers [Erica Sweeney for Marketing Dive]
- Facebook Launches New Tools for Groups, Improving Functionality and Potential [Andrew Hutchinson for Social Media Today]
- Instagram Finally Adds A Mute Button, Saving Countless Friendships [Katie Notopoulos for Buzzfeed]
- Instagram says ‘you’re all caught up’ in first time-well-spent feature [Josh Constine for TechCrunch]
Thank you for reading and have a great holiday weekend if you’re in the U.S.!
Image source: The Found Animals Foundation.