The Week in Social #306

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social. 

Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics.

On Instagram strategy

If you struggle to keep up with the cool kids on Instagram, then here are 7 Instagram Trends You Should Know About from Kat Boogaard for Business 2 Community.

If it’s your Instagram Stories that could use a little inspiration, then check out 7 Instagram Stories Ideas to Get More Followers from Olga Rabo for the Content Marketing Institute’s blog.

On influencer marketing

Don’t think influencer marketing is just for B2C companies. 2018: The year of influencer marketing for B2B brands from Michael Brito for Marketing Land breaks down how B2B companies can and should pursue influencer marketing strategies.

Not sure how to measure an influencer marketing campaign or partnership? Nikki Gilliland discusses Influencer marketing & measurement: Three things to consider for Econsultancy’s blog.

The best influencer partnerships aren’t one-offs though; they’re relationships build over time with someone who truly understands your brand and products. Debbie Friez discusses how in Building Better Influencer Relationships: 7 Cues Marketers Can Take from Sales for the Top Rank Marketing blog.

The latest platform updates

We spend every week keeping up with the latest platform updates and share the ones we think are most relevant here.

Thank you for reading and have a great holiday weekend if you’re in the U.S.!

Image source: The Found Animals Foundation