The Week in Social #305

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social. 

Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics.

On video marketing

If you’ve been experimenting with Instagram Stories but feel like it’s time to take your content up a notch, check out these 12 Essential Tips for Creating Instagram Stories Like a Pro from Myriah Anderson for Impact’s blog.

Haven’t jumped into live video full-force yet? Prepare yourself and your brand with this comprehensive guide from Neil Patel for Kissmetrics: Why Live Video Is Your Next Big Win (and How to Start Dominating Today).

On influencer marketing

Wondering what’s different for B2B influencer marketing vs. B2C? Check out 11 Things You Must Know About B2B Influencer Marketing from Jay Baer for Convince & Convert.

And if it’s taking your influencer marketing to the next level that you’re after, then you want these 4 Expert Influencer Marketing Tips That Will Transform Your Campaigns from Paul Bingham for Jeff Bullas’s blog.

On content marketing

Finally, once you’ve got good content you need to be sure you’re promoting it as best as you can. Spin Sucks has you covered with this Blog Checklist: Five Ways to Promote Your Content from Gini Dietrich.

The latest platform updates

We spend every week keeping up with the latest platform updates and share the ones we think are most relevant here.

Thanks for reading and we’ll see you again next week!

Image source: The Found Animals Foundation