The Week in Social #303

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social. 

Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics.

On brand strategy and crisis comms

Consumers increasingly want brands to take a stand on current issues, but there’s a difference between taking a firm stand on something that aligns with your brand values and culture because it’s directly related to your industry, and being controversial just to be controversial. It’s also impossible to avoid all controversy on social media.

So what’s a brand to do? Here are the new rules on Handling Social Media Controversy in the Shark Tank from Daniel Matthews for Spin Sucks.

If your brand is dealing with difficult commenters specifically on Facebook, here are 10 tactics for handling haters on Facebook from Chris Silver Smith for Marketing Land.

On content marketing

Just getting started with video marketing? Check out Anne Leuman’s Camera Shy: 7 Tips for First-Time Video Marketers for the Top Rank Marketing Blog.

For marketers curious about podcasting, see eMarketer’s Podcasts: Who’s Listening, and What It Means for Marketers?

The big takeaway:

“Podcasts give marketers access to a loyal and engaged audience. Though still a niche ad medium when compared with other audio formats, podcast ad spending is rising rapidly.”

podcasts for marketers

On influencer marketing

Before you dive into influencer marketing, you might want to check out these 4 Tips for an Impactful Influencer Marketing Strategy from Nathan Mendenhall for Social Media Today.

And if you want the latest numbers on influencer marketing, Kayla Matthews has rounded up The 5 Best Influencer Marketing Studies of 2018 So Far for Convince & Convert.

The latest platform updates

Every week we keep an eye on the latest platform updates and share the most relevant ones here.

This week it’s:

Thank you for reading and have a great weekend!

Image source: The Found Animals Foundation