What your brand can get out of the Twitter Assistant

It’s quick, it’s free and it gives you some simple, actionable suggestions for your Twitter account: It’s our Twitter Assistant.

If you haven’t tried it yet, you can run one here. In this post we’ll break down how it works and what you can expect to get out of it.

Got questions or something we missed? Find us on Twitter @UnionMetrics.

Top tweet

First, the Assistant will break down your top performing tweet from the past few days. How many impressions did it get?┬áIt will tell you if that’s more engagement than you normally get, and if so, suggest that you create more similar content in the future.

You’ll also get a breakdown of the retweets, replies, likes, clicks, follows and impressions in little graphs to the side of the tweet itself. Hover over them for even more info:

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Opportunity

Next the Assistant will tell you where you have the best opportunity to improve on Twitter; a certain type of content might be outperforming other types for you or your brand and you should concentrate on producing more of that type of content to see how your audience responds.

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You can hover over these bar graphs for more information, too.

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Best time to tweet

The Assistant will also let you know when you’ve gotten the most engagement recently. If it’s a time you’re not normally on Twitter, you can still schedule some tweets to see how they perform.

If you don’t get great feedback, keep experimenting. We’re always continuing to improve the Assistant to give better information. (And you can refresh every 24 hours!)

Top hashtag and suggested hashtag

Which hashtag has been getting you the most impressions lately? The Assistant will let you know, plus suggest a related hashtag you can try for your brand.

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Be sure to search the suggested hashtag before you use it to make sure it fits with your brand.

Influential contributors

Who’s giving your brand a boost? The Assistant will pick three contributors your brand should consider engaging with more based on their influence. It might be the easiest way for your brand to identify influencers already familiar with you and your products and community!

Even if you’ve run an Assistant before, refreshing will give you something new to try since Twitter is always changing. All it takes is two minutes of your time and $0. So go ahead and see what it has to tell you.