We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social.  Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics. On Instagram strategy If you struggle to keep upMore

Our offices will be closed on Monday (that’s Monday, May 28th) for a long Memorial Day weekend. So if you have any questions, please allow us a little extra time to return your calls and emails. We’ll be back to normal support hours on Tuesday, May 29th! If you do need anything, you can get in touch with us inMore

The world of social listening is evolving pretty quickly right now. In just the past two months, the social media landscape has been forever changed by the activities of Cambridge Analytica, Facebook’s response to it, the new regulations surrounding GDPR, and more. Brands no longer have unfettered access to public Instagram posts for hashtag listening.More

If you haven’t played with all of the different modes available in Instagram Stories- or you have a little but aren’t quite sure what to do with them for your brand- we wanted to break it down for you quickly and accessibly. Got a question or something we missed? Find us on Twitter @UnionMetrics. What’s the emojiMore

You want your brand to be easy to find on Facebook so your fans, followers and customers can answer their questions or yell at you, accordingly. But how, exactly, does the Facebook search work? The News Feed keeps getting updated, so is search changing too? We had the same questions, so we did a little researchMore

Even if you aren’t a basketball fan, chances are you’ve heard of Steph Curry. It’s a mark of the sport that he’s considered smaller at 6’3″- the average professional player is around 6’7″- and ESPN had some fun debuting their latest campaign around the idea of smaller guys being the ones currently playing some ofMore

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social.  Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics. On video marketing If you’ve been experimenting with InstagramMore

Facebook (who owns Instagram, lest we forget) says that Stories are the future, so we thought we’d dig into a little data behind that future and see what it could tell us. This is a very small data sample, so consider it more of a starting point for some experiments for your brand’s Instagram StoriesMore

If your brand wants to get more out of Instagram Stories but you don’t have the resources to develop elaborate, comprehensive Story content each day (they expire in 24 hours, after all, unless you add them to Stories Highlights on your profile!) you can consider Story takeovers. That’s when someone else- an employee, an influencer,More