We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social.
Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics.
On content marketing
Don’t have a big team or budget? Here’s How to Create More Effective Content When Resources Are Thin from Michael Brenner for the Marketing Insider Group blog.
Something else that can help: A checklist! Try this Blog Checklist: Write for Humans with These 10 Tips from Gini Dietrich for Spin Sucks.
If you’re worried about decline on Facebook, then this comprehensive piece from Neil Patel for the Kissmetrics blog is a must-read: Is Facebook Organic Reach Really Dead? Here’s How to Break Through It for More Social Engagement.
tl;dr? It’s not dead. It’s just different. And therefore your strategy will have to be different too.
Fixes don’t always have to be elaborate either. You can Improve Your Social Media Efforts with These Three Tips also from Gini Dietrich for Spin Sucks.
Every week we try to keep tabs on the latest platform updates relevant to our readers.
This week it’s:
- Snapchat is redesigning its redesign to get people watching more Stories [Kurt Wagner for Recode]
- Snapchat to test 6-second unskippable video ‘Commercials’ to run during Shows [Amy Gesenhues for Marketing Land]
- Twitter revoked API access for 142K apps covering 130M ‘low-quality’ tweets in 1 week under new terms [Ingrid Lunden for TechCrunch]
- Instagram launches “Data Download” tool to let you leave [Josh Constine for TechCrunch]
Thank you for reading and we’ll be back here again next week!
Image source: The Found Animals Foundation.