We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social.
Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics.
On influencer marketing
Let’s start with important things: 5 must-have considerations when working with influencers, according to P&G’s legal counsel from Natalie Koltun for Marketing Dive.
Why should you consider influencer marketing? Here are 6 Top Marketing Challenges Solved by Influencer Content from Lee Odden for Top Rank Marketing Blog.
On content marketing and crisis comms
Work smarter, not harder, when it comes to your content marketing. That means republishing old content— but you can’t just slap a fresh date on an old post. Here’s How to Republish Your Old Posts Like a Rock Star from Mack Collier.
And here’s an important consideration from Michelle Behar for Spin Sucks: In the Age of Convenience, How Does One Endure a Crisis?
On Instagram and more
Facebook says Stories are the future of Instagram, so it wouldn’t hurt to read The Marketer’s Guide to Instagram Stories: Building Your Brand and Generating Sales from Neil Patel for the KISSMetrics blog.
Not sure where to start? Try these 21(ish) Actionable Facebook & Instagram Video Tips- some of which would work on Instagram Stories- from Mark Rogers for The Daily Carnage.
The latest platform updates
Every week we round up resources on the recent platform updates we think are most relevant to our audience.
- You can now build your own face filter for Snapchat [Casey Newton for The Verge]
- The GDPR is coming and will change Facebook ad targeting [Jessica Davies for Digiday] Bonus: Here’s a change-by-change review from TechCrunch
- Facebook Tests Out New Video Format to Boost Communal Viewing and Engagement [Andrew Hutchinson for Social Media Today]
Thanks, as always, for reading and we’ll see you again next week!
Image source: The Found Animals Foundation.