The Week in Social #301

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social. 

Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics.

On influencer marketing

Let’s start with important things: 5 must-have considerations when working with influencers, according to P&G’s legal counsel from Natalie Koltun for Marketing Dive.

Why should you consider influencer marketing? Here are 6 Top Marketing Challenges Solved by Influencer Content from Lee Odden for Top Rank Marketing Blog.

On content marketing and crisis comms

Work smarter, not harder, when it comes to your content marketing. That means republishing old content— but you can’t just slap a fresh date on an old post. Here’s How to Republish Your Old Posts Like a Rock Star from Mack Collier.

And here’s an important consideration from Michelle Behar for Spin Sucks: In the Age of Convenience, How Does One Endure a Crisis?

On Instagram and more

Want to give your Instagram presence a life? Here’s How to Use Instagram Like a Beauty Brand from Zee Hoffmann Jones for the Moz blog.

Facebook says Stories are the future of Instagram, so it wouldn’t hurt to read The Marketer’s Guide to Instagram Stories: Building Your Brand and Generating Sales from Neil Patel for the KISSMetrics blog.

Not sure where to start? Try these 21(ish) Actionable Facebook & Instagram Video Tips- some of which would work on Instagram Stories- from Mark Rogers for The Daily Carnage.

The latest platform updates

Every week we round up resources on the recent platform updates we think are most relevant to our audience.

This week:

Thanks, as always, for reading and we’ll see you again next week!


Image source: The Found Animals Foundation