The Week in Social #299

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social. 

Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics.

On brand voice and content marketing

Here’s a good guide for thinking through your brand’s approach to social customer service as part of your content marketing strategy and brand voice: Tap into these 9 Templates for Responding to Complaints on Your Social Channels from Michelle Greenbaum for Likeable Media’s blog.

If your brand is looking to balance your voice with a little humor and/or absurdity, here are 4 Brands That Have Nailed a Silly, Engaging Approach to Social to use as an example, from Deborah Sweeney for Social Media Today.

Still scared of vertical video? Don’t be. Kay Hsu breaks down How to succeed with creative vertical video on Instagram for the Econsultancy blog.

On influencer marketing

Need a brief history of influencer marketing? Try Danny Brown’s Five Years On: Has Influence Marketing Changed for the Better? for Spin Sucks.

The latest platform updates

We keep an eye on all of the latest social media platform updates and share those we think are most relevant to our readers.

First, we know a lot of you probably have questions about Facebook’s recent changes to the Instagram API. We hosted an emergency webinar yesterday afternoon, and you can catch the recording here (or watch a recap on Facebook Live).

This week it’s:

Thanks for reading and we’ll see you back here next week!

Image source: The Found Animals Foundation