Brands try out their best April Fools

Were you fooled by any brands on Easter Sunday? There were quite a few attempts to fool consumers, many of them starting early since target audiences would presumably be away from phones and computers the day of.

So what makes a good April Fool? Obviously humor and cleverness can be subjective, but some basics ring true: It needs to be something in line with your brand but a little absurd or funny, and almost believable.

White Castle hit these notes well with its fun ad for “White Castle Whey Protein” that lovingly mocked workout bro-culture:

The flavor (“touch of onions”) and choice of graphics in the ad made it clear it was a joke while the subject matter was just on the right side of believably absurd.

As Marketing Dive writes:

“Ribbing the current fitness craze is a crafty approach for White Castle, even if its just an April Fools gag. Sales of dietary and nutritional supplements are projected to reach $18.3 billion by 2020, with a compound annual growth rate of 6.2% between 2016 and 2020, according to a Research and Markets report.”

If a fast-food chain can’t have fun, who can? Overall this gag reinforced the message that you shouldn’t take yourself- or your diet and exercise lifestyle- too seriously. So there’s probably room for some sliders in there.

See any great April Fools we missed? Think this one was terrible? Tell us about it on Twitter @UnionMetrics.


Hat tip for this one goes to Marketing DiveLove this? See more Campaigns We Love hereNeed help measuring a campaign of your own? We can help with that