H&M is partnering with Moschino on a new collection due out this fall and they made the announcement via Instagram Live— and via some very big influencers. Designer Jeremy Scott and supermodel Gigi Hadid, to be exact. According to Digiday, Instagram Stories have become traffic drivers for publishers and influencers, making announcing this collab viaMore
We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social. Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics. On influencer marketing Let’s start with important things: 5More
Hashtag tracking on Instagram as we have always known it is essentially dead. Tracking competitor and influencer profiles the way we’ve know it is definitely dead. So what’s a brand to do in this brave new world of Instagram marketing? The good news is the new Instagram Graph API is actually more robust than theMore
While we’re in the season of rebirth and renewal, why not apply some of it to our social branding? It doesn’t have to be an all-consuming undertaking either; get as in-depth with it as you want to or have the resources for. It’s always a good idea to check in on some of the areasMore
PR and social media go together like peanut butter and jelly, so we teamed up with our friends at TrendKite to host a webinar on how the two work together. PR practitioners need to work in conjunction with social teams, since using social media intelligence is vital to boosting earned media’s reach and impact. We’ll discuss allMore
The Boston Marathon is an iconic event, and not just for runners. Marathon Monday is celebrated by runners the world over. This year Adidas is celebrating each and every Boston Marathon runner- and its 30-year partnership with the Boston Athletic Association- by creating a personalized video for every single one of them. That’s 30,000 videos. MarketingMore
We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social. Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics. On Instagram things that aren’t API changes Looking forMore
Instagram Stories are a pretty well integrated part of the Instagram experience by now, but there are a lot of features to tap into and some are more well known than others. With that in mind, we wrote up a quick guide to all of the existing features plus what we know is currently beingMore
While we’ve advised against buying followers on any platform for years, a lot of social media users have done so anyway in order to quickly grow their social presence regardless of the consequences. Now that every platform is cracking down more consistently on engagement bait and bots, those consequences are increasingly being paid. So what’sMore
Facebook has made a lot of changes to the Instagram API over the past few weeks, most of them unexpected. If you work in social media, you’re probably scrambling to figure out what to do. You’re not alone! What’s changed with Facebook and Instagram data? There’s a lot changing and likely more to come. OneMore