Our Social Media Manager, Sarah A. Parker, likes to opine on all things social media from time to time, so we’ve given her space to do just that here on our blog. She’ll cover everything from the new and unusual to the outdated and annoying. Got something she missed our something you’d like her toMore

KFC has a new sandwich out, and its release required the revival of its Colonel of the same name: The Extra Crispy Colonel. This Colonel is played by renowned, very tan actor George Hamilton. Hamilton is most likely not well-known to the younger demographic KFC is attempting to appeal to with its on-the-go crispy sandwichesMore

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social.  Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics. On content marketing Don’t have a big team orMore

To round out our series on video marketing vs. algorithms (you can read about Twitter here and Facebook here) we’re covering Instagram. Got a question or something we missed? Find us on Twitter @UnionMetrics. What we know about the Instagram algorithm We’ve written about the Instagram algorithm a few times recently, from everything you need toMore

Last week, we co-hosted a webinar with our PR analytics partner, TrendKite, to discuss the use of social data in PR strategies. (Catch the full recording of More than a Retweet on our Resources page.) Marketing and PR have historically been split into separate departments, but with the rise of social media, the two haveMore

Five years ago Buzzfeed tackled the seemingly impossible task of telling the oral history Weird Twitter. What is Weird Twitter? “This is where the language of Twitter gets created, where its funniest jokes come from, and where its worst tendencies are isolated, rebroadcast, and sometimes destroyed. It’s a meritocratic place where genders, ages, backgrounds, and jobsMore

H&M is partnering with Moschino on a new collection due out this fall and they made the announcement via Instagram Live— and via some very big influencers. Designer Jeremy Scott and supermodel Gigi Hadid, to be exact. According to Digiday, Instagram Stories have become traffic drivers for publishers and influencers, making announcing this collab viaMore

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social.  Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics. On influencer marketing Let’s start with important things: 5More

Hashtag tracking on Instagram as we have always known it is essentially dead. Tracking competitor and influencer profiles the way we’ve know it is definitely dead. So what’s a brand to do in this brave new world of Instagram marketing? The good news is the new Instagram Graph API is actually more robust than theMore