We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social.
Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics.
Influencer marketing and algorithms
Which level of influencer is the right one for your brand? You might want to read this study before embarking on any influencer marketing partnerships. Study: Mid-tier creators prove more engaging, trustworthy than both celebs and microinfluencers as reported by Erica Sweeney for Marketing Dive.
Once you are planning an influencer marketing campaign or partnership, check out these 2 Simple-to-Implement Checklists to Use in Your Influencer Marketing Planning from Chad Pollitt for The Content Marketing Institute’s blog.
And if you want a comprehensive brushup on all the latest algorithm changes including LinkedIn and Pinterest’s, you should definitely read Keeping Up with the Algorithms: What You Need to Know About Each Platform’s Sorting System from Andrew Hutchinson for Social Media Today.
Content marketing and crisis comms
Need a little editing help to make your content truly shine? Check out The Semi-Ultimate Guide to Self-Editing Your Content Like a Pro from Aaron Marsden on Medium.
And to truly stay crisis-ready (an unfortunate reality for most of us in a 24/7 social media world) here are 3 Steps for Communicators to Implement a Crisis Ready Culture from Melissa Agnes for Spin Sucks.
Each week we try to share the most useful platform updates for our readers.
This week it’s:
- LinkedIn is rolling out native video advertising & video for Company Pages [Robin Kurzer for Marketing Land]
- Instagram makes Stories advertising easier with automatic full-screen support [Greg Finn for Marketing Land]
Thanks for reading and we’ll see you again next week!
Image source: The Found Animals Foundation.