The Week in Social #296

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social. 

Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics.

On Instagram

Don’t fear vertical video: Instagram Provides Tips on Creating Effective Vertical Video Content from Andrew Hutchinson for Social Media Today.

Working with influencers? Study: Just 25% of Instagram influencers are compliant with FTC rules, from Robert Williams for Mobile Marketer. As we always say: When in doubt, disclose. That goes for brands and influencers alike.

For brands experimenting with Instagram Stories, here are The Dos and Don’ts of Instagram Stories from Jenn Burgess for Likeable Media’s blog. (We’ll have more on this soon, too!)

On influencers and everything else

If you feel like influencer marketing is getting stale and losing, well, influence, here are 4 Ways to Fight Influencer Fatigue in an Increasingly Wary World from Sarah Clark for Adweek.

And: Why your headlines are worth almost all your content marketing efforts (and how to improve them) from James Carson for Econsultancy’s blog.

Platform updates

Every week we work to stay on top of the latest platform updates and share the most relevant with you here.

This week it’s short and sweet with some speculation on Twitter updates:

Thank you, as always, for reading and we’ll see you next week!


Image source: The Found Animals Foundation