The Week in Social #295

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social. 

Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics.

On all things video marketing

If you’re considering adding Live video to your brand’s video strategy, definitely check out Ready to Go Live? All You Need to Know Now from Jessika Phillips for the Content Marketing Institute’s blog.

For brands looking to tap the potential of Instagram Stories, here’s The Communicator’s Guide to Instagram Stories for Business from Laura Petrolino for Spin Sucks.

Take your Instagram Stories content a step further with this how-to: 6 Steps to Record Your iPhone Screen for Instagram Stories from Lindsay Scholz for PR Couture.

On everything else

Here are 3 Ways Businesses Can Utilize Twitter’s New “Bookmarks” Feature from Meera Sapra for Social Media Today.

Finally, the work unfortunately isn’t over just because the worst of a crisis-comms situation has passed; make a plan based on these Post-crisis communications tips: Measuring the calm after the storm from Megan Gaffney for the SHIFT Communications blog.

The latest platform updates

Every week we work to stay on top of the latest platform updates and share the most relevant with you here.

This week it’s:

Thanks, as always, for reading and we’ll see you again next week!

Image source: The Found Animals Foundation