We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social.
Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics.
On video marketing
Don’t know how to put a face to your brand? See How a Winery Crushed Its Content Marketing With Video from Marcia Riefer Johnston for the Content Marketing Institute’s blog. A quick tip to try for your brand?
“Lisa suggests filming people doing work they have to do anyway. That’s an efficient way to create interesting footage without requiring people to take much time away from their jobs.
‘Turn your everyday work into content,’ Lisa says. ‘People on camera don’t even have to talk a lot. Make a montage with text overlays. A lot of us watch videos on silent anyhow.’”
If your video marketing questions are more basic- for example, who is watching all of this video that’s being made?- then you’ll want to check out Five Big Questions About Online Video Answered by 24 Statistics from Tom Pick for the V3B blog.
On everything else
The FTC is cracking down on social media marketing— and here’s Why Tougher FTC Regulations are a Good Thing for Social Media Marketing from Kristen Matthews for Social Media Today.
Remember when Twitter raised the character limit? Christopher Penn looks at who’s using the new limit in Revisiting Twitter’s 280-character limit: What’s working today, which dives into some interesting stats around different industries and more.
If your brand has been dragging its feet on testing out Instagram Stories (remember, what you post here can be much less formal that what goes on your permanent feed) you’ll want to see these 9 ways Instagram Stories can help your business from Alina Gorbatch for the Awario blog.
Not sure how long your blog posts should be? Three Guidelines to Help You Determine Ideal Blog Post Length from Greg Mischio for Spin Sucks.
Finally, Only 4% of marketers are taking dark social seriously as Nikki Gilliland breaks down for the Econsultancy blog. Are you one of them?
The latest platform updates
Every week we keep tabs on the latest platform updates and share the ones we think are most relevant to our audience.
This week it’s:
- Facebook’s Removing a Range of Ad Metrics and Adding New Data Labels for Context [Andrew Hutchinson for Social Media Today]
- Facebook has decided that separating publishers into their own News Feed is a bad idea [Kurt Wagner for Recode]
- YouTube Live gets automatic English captions, live chat replays, and more [Paul Sawers for VentureBeat]
- What the Snapchat Redesign Means for Marketers [Albizu Garcia for SMT]
- An easier way to save and share Tweets [Jesar Shah for the Twitter blog]
And this week’s bonus read: Twitter Health Metrics Proposal Submission.
Thank you, as always, for reading and we’ll see you next week!
Image source: The Found Animals Foundation.