NEW! Instagram business profile insights now available in your Trackers

Good news! We’ve just added a ton of new insights data to our Instagram profile analytics. Union Metrics Instagram Trackers now include reach and impressions, even more detailed engagement reporting, story metrics, and follower analysis including demographics. You can now:

  • Understand how your stories perform
  • Determine which posts drive the most impressions for your account
  • Learn who and where your followers are
  • Report on detailed engagement metrics for all your posts

We’ve added two brand new reports to Instagram profile Trackers – followers and stories – and updated two existing reports with this new insights data. Log in to your account to see the updates. Ig Business Account Overview Want to see it in action? Join us next week for a walkthrough of the new Instagram insights reporting and how you can use it. That’s on Thursday, March 15 at 8:30 am PDT. Register here.

These new insights are only available for authenticated Instagram business accounts, so if you’re running a company, brand or professional Instagram account that you haven’t yet converted to a business profile, you should consider it.

Ig Business Followers


Log in to your Union Metrics account now to access the new Instagram business profile insights reporting. Let us know if you have any questions!