There are the sophisticated and cool among us who always know about the latest modern art exhibit and have it on their calendars as a must-see event. Then there are the rest of us who ask ourselves, at least internally, if two old vacuum cleaners encased in plastic columns are really art? Some of usMore

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social.  Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics. Influencer marketing and algorithms Which level of influencer isMore

There has been less talk about the Twitter algorithm than the Facebook or Instagram algorithms lately, but it’s still smart to keep up with the latest that’s understood about how it works and what that might mean for your brand’s strategy. Got a question or something we missed? Find us on Twitter @UnionMetrics. What weMore

Instagram Stories are gaining in popularity; they now have 300 million daily users, which is more than Snapchat. We recently went over how brands can create better Instagram Stories and analyze them in a webinar and we wanted to break some of those examples down further here. Got questions or something we missed? Find us on TwitterMore

People are talking about your brand, sure, but what are they really saying? Sentiment analysis is trying to solve this problem. And while it’s far from perfect- sarcasm is still hard for some people to detect online too- it’s the best way there currently is to keep tabs on the feelings around your brand over time.More

Finding time to hang out with your friends gets harder in certain stages of your life, and Tostitos is here to remind us all to make those relationships a priority. Otherwise Jean-Claude Van Damme might steal our friends (and eat all of the snacks they had to share with us). You don’t want to getMore

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social.  Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics. On Instagram and video marketing If your brand doesn’tMore

Do you run a Twitter chat, or are you looking to launch one for your brand? We’ve written an in-depth guide on how you can run your chat, what to measure around it and more. It covers every budget level and lays out all the questions you need to ask to have the best possibleMore

We get it; it’s frustrating. You’re just getting the hang of things for your brand on a particular social platform and BOOM, they go and change the algorithm. And maybe you only kind of understand what that means. But algorithms don’t have to be intimidating! They’re just a way for information to be organized, weightedMore

There you are, just minding your own business as a brand when a crisis strikes. Sometimes in hindsight it’s something your brand should have seen coming and prepared for. Other times it’s out of the blue and not something you could plan for, exactly, like Crockpot’s recent issues around the death of a popular characterMore